A Nous Paris

In the early 2000s, we began to see a everywhere films scroll behind the DJ’s. then came time for VJ’s, who were mixing live images hypnotically. Today, nobody wants to dance all between four white walls. Mapping, LED, AV systems are everywhere, sometimes totally immersive, like the last Amon Tobin tour for his album ISAM. In addition to concerts and festivals, clubs wish now have permanent facilities. The Showcase is such redo all its decoration, with the help of architects cent.15. Heineken Green Room has met two years ago a forty designers who imagine the club of tomorrow. The result was presented at the Milan Design Week, Green Room and handed it to the Lounge the future this year. In Paris, the NYX Visual Studio realized the design Panic Room and Badaboum, or the insured scenography tour Visionquest, the label house of Seth Troxler and Ryan Crosson. Max Coisne says scenography in nightclubs is a well established trend. ” We have a lot world that asks us to redo clubs. People expect to see something other than empty room with a DJ at the bottom. The DJ’s are quite interested by such techniques and often they will have very specific ideas of what they want. Audiovisual shows allow touch a wider audience on another niche the album cover or flyer. experience is not only music, set design brings an extra dimension and allows create a special moment.

A Nous Paris - Nightclub Design

A Nous Paris – Bigtime Design Studios featuring Callin Fortis

A Nous Paris - Gatecrasher Nightclub, Birmingham, UK

A Nous Paris – Bigtime Design Studios featuring Callin Fortis

In the US, it’s more than a trend. Callin Fortis, founder of the American studio Bigtime Design Studios, working on big budgets and has appointed some clubs around the world as Cameo in Miami, the Crobar in New York or Gatecrasher in Birmingham, England. “When I begin working on a club, I create a story. For me, design is sociology. I try to first understand how it confronts its environment. The idea is barely entered the club, people must be disoriented. I take them on a journey. The key, this is how they run and interact together. For example, I make sure they are compressed to the entrance of the club to create a Energy group. Then the passage is widened so they feel liberated, and it creates a shock when they discover scenography. ” The movement of clubbers is an essential aspect the work of a designer. At Showcase, architects of cent.15 have faced a club bottled. Sheer Maxime, who took care of reconfiguring Trianon, said: “The big problem is that we had three large bays with de-one-way investments. The central bar accentuating yet the direction of traffic. The artist was completely dissociated from the public, we tried to create a movement in the other direction with a Central platform, which creates a podium. During the inauguration, we realized that people were gathering on the podium around the bars and had a privileged view of space. And when the time came to dance, they came down to the DJ and could really enjoy the place.
A Nous Paris - PIMP MY CLUB Article

A Nous Paris – Bigtime Design Studios featuring Callin Fortis

We must consider the architecture of the place and the potential course people confirms Max Coisne. Badaboum for example, the structure LED was the only lighting in the room. Before to install  it, so we studied traffic in the club and defined areas of interest for it to be the most effective, as front of the stage, where people dance. In Timewarp to Visionquest was wanted to occupy the entire room to create a kind temple with an immersive scenography which everything anyone can enjoy.  Mapping, a technology that can project light or videos on large volumes, appears to hold the rope in designers. ” It’s a average outstanding term for designers. This is the same experience as attending a fire Fireworks, “according Callin Fortis.

Yet mapping starts to fade in favor LED, “which is back in force. The trend is to couple these technologies with robotics, with kinetic art. intelligent winches are used, that make shifting scenery. We even disturb more the vision of the spectator with optical illusions. ” But it’s not just technology that makes a club differs from others. At Gatecrasher, Callin Fortis has installed “kissing booths” “small recessed corners where couples could arise for kissing. “It is these little things that make we remember one evening. A light show 200 000 dollars will put you in the eyes, but in the end, these are smaller things you will remember. I grew up with Cirque du Soleil and Broadway shows. Sometimes just a broom and a well-lit stool for successful design.

 

Translated with Google Translate

Link to the online magazine: A Nous Magazine – 2014
Link to downloadable PDF: A Nous Magazine – 2014