SOURCE ARTICLE: Metro.co.uk
Raine believes that clubbers these days want a variety of entertainment presented in the most technologically advanced way possible.
To this end, Gatecrasher has spent £5million and hired famed American club designer Cal Fortis, the man behind the Crobar venues in New York and Miami, to transform The Works complex on Broad Street. The 2,500-capacity venue has been split into four rooms full of features such as an LED wall, giant mirrorball and top-of-the-range sound and lighting systems based on an aesthetic described as Fear And Loathing In Las Vegas meets Blade Runner.
‘This is our flagship venue and we wanted to break the mould when it came to club design,’ Raine states. ‘We had a 325sq m space and the challenge was to break it up and make it more intimate, while keeping a sense of spectacle, theatre and drama. I think we’ve achieved it. This is a club you could see in New York, Ibiza or Miami.’
‘Broad Street has changed a lot during the past ten years and the days of it being described as “the strip” are gone,’ he says. ‘But you can’t compare it with anywhere else in Birmingham because we are world-class. This isn’t the best club in the UK; it’s probably one of the best clubs in the world.’