Located in the Stiles Hotel in the center of South Beach, PRIMROSE is a cozy, intimate eatery with high backed tufted banquettes lining the walls, bookcases, and plenty of candlelit lanterns illuminating the space. Date-night territory right there. With a people-watching patio in the front and intimate tables by the pool out back. Factoring in iconic elements – rustic wood, pops of yellow, and blooming primroses – simplicity was key.