Joe Namath’s Lucky Shuck is a design that takes you on an authentic Jupiter journey down the infamous Jupiter Inlet. Lucky Shuck has its roots firmly planted in what was, what is and what will be. More than a spectacular location on the inlet but also this new brand punctuates a classic Oyster Bar and Tap House in a unique and fresh new way.
Our challenge was to create a well-worn Jupiter legacy project that felt as familiar as an old fishing pole and as fresh as new Sail. Experiential and theatrical were the overall design driven and branded cues with which we worked. Given the soaring volumes and expansive inside out spirit craft fully created with surrounding the interior with 10” garage doors, the design seamlessly blends what was and what is. The design is meant to react with you and not to you. Many thoughtful design touch points are hidden for the customer to explore with each Lucky Shuck.
Charlie & Joe's Love Street
Hospitality Design, Restaurant